Task 1 - Who Am I - Who Are They?

My product is that of a freelance graphic design service. This will include providing design work for various clients, particularly charitable organisations and small businesses. My design practice will include:

• Branding
• Logo design
• Web design
• Promotional
• Design for Print
• Photography

I will work in a variety of mediums, both hand-rendered and digital, to provide unique, high-quality results. As a designer I will offer a photography service, which gives me a bundle-pricing package to compete with other freelance designers and save the client outsourcing a photographer when commissioning me.

I will be based in a home studio in Leeds, as this will mean low overheads and primarily work from a portfolio website to garner work. Leeds is a good location for its established print industry and design scene. As well as Leeds being a creative environment with other freelancers and exciting exhibitions, transport links are very good to other creative networks found in Manchester and (via a direct train to) London.

I will promote my product mainly via the website where clients can contact me for a quote and get an idea of my previous work and visual language. I will centre my practice around the website as this is the quickest way for a client to search for a designer and get an idea of their work before deciding whether or not to make contact. This brings my product to where my target audience can be found.

My initial pricing will be that of a penetration strategy, starting with a relatively low fee, but high quality to gain clients and recommendations. Once a solid reputation has been built I will employ a market-oriented pricing strategy, which is similar to cost-plus pricing, but is constructed specifically around the target market.